TOAST THE COAST AT THE 3rd ANNUAL WEKO BEACH BREWER’S FEST, SEPTEMBER 29

TOAST THE COAST AT THE 3rd ANNUAL
WEKO BEACH BREWER’S FEST, SEPTEMBER 29
Raise a mug on the shore of Lake Michigan!

Bridgman, MI (September 7, 2012) – Are you ready to TOAST THE COAST? It’s no secret that Michigan is home to great breweries and picturesque beaches. Combining the best of both worlds, the Bridgman-Lake Township Economic Growth Alliance invites you to a relaxing fall day on a pristine beach to savor award-winning Michigan craft beers that are as spectacular as its harvest sunsets. Live music will enhance the scene as you raise your beer mug and ‘toast the coast’ on Saturday, September 29 from 1 pm to 7 pm, under a Big-Top Tent overlooking beautiful Weko Beach in Bridgman.

The Weko Beach Brewers Festival is a showcase event to sample (tastes or half glass) over 30 wonderful locally-produced craft beers from Southwest Michigan. Wrap this into a day filled with sun and sand, tasty cuisine from local restaurants, live music, a dazzling sunset and you have one fantastic fall festival!

BREWERIES.

Michigan’s craft brewery scene is booming! Contrary to the state’s high unemployment rate, breweries, microbreweries and brew pubs from Southwest Michigan to Detroit to Bellaire and Bay City are adding jobs, increasing production and investing in expansions and renovations totaling more than $70 million (according to the Michigan Brewers Guild). Many breweries are returning, and some new, for this year’s Brewer’s Fest, including: Arbor Brewing Company, Bells Brewery, Greenbush, Livery, Mount Pleasant Brewing Company, Round Barn and Saugatuck Brewing Company
MUSIC
The high-energy atmosphere created by the all-day music at Brewer’s Fest is a crowd-pleaser like no other! This year’s bands include: Mr. Blotto (5pm), Rebecca Anne Band (3pm) and The Mangos (1pm).

ADMISSION.

Admission to the festival is $20 in advance or $25 at the door and includes 10 tasting tickets and a souvenir beer mug. Advance tickets are available at www.ticketweb.com. *Ages 13-20 get in for $10 while kids ages 12 and under are FREE. Tickets are also available (with no service fee) at:

Hardings Friendly Market.

3651 Shawnee Rd., Bridgman MI
269.465.5211
www.hardings.com

Round Barn Winery, Brewery & Distillery.

10983 Hills Rd, Baroda, MI
800.716.WINE
www.roundbarnwinery.com

Greenbush Brewing Company.

5885 Sawyer Rd, Sawyer MI
269.405.1076
www.greenbushbrewing.com

The Livery.

190 5th St., Benton Harbor, MI
269.925.8760
www.liverybrew.com

PARKING / DIRECTIONS.

Parking and shuttle buses will be available at designated nearby lots in Bridgman. No coolers allowed. Rain or shine event.

**Weko Beach is located at Exit 16 off I-94, then north on Red Arrow Highway. Look for parking signage along Red Arrow in Bridgman. The event is only a short hour and 30 minute drive from Chicago or Grand Rapids, just an hour from South Bend or Kalamazoo and three hours from Detroit or Indianapolis. Southwest Michigan is the perfect ‘day trip’ destination from many Midwest cities or extend your stay, make a family vacation out of it and check out at the many vacation rentals, hotels, inns and bed and breakfasts in the area.

CONTACT INFO.

For information on participating breweries, check the website wekobeachbrewersfest.com or call 269.925.6301 or email inquiries to cryan@trafficpr.net.
Media: Call Colleen Ryan at the number above for photos, interviews and media passes.

 

Media Contact: Colleen Ryan Traffic PR & Marketing, Inc. 773-791-1809 cryan@trafficpr.net